Shopify DTC Operator — Available Now

The digital expertise your brand needs,
without the agency.

I'm Neil — Head of Digital at a Shopify Plus DTC brand. I'm taking on a small number of brands to work with directly. You get the same level of thinking, without the overhead, the account managers, or the monthly deck.

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Working at a desk
Currently 3 spots available
3
International Shopify Plus stores managed
£176k
Monthly Klaviyo revenue attributed
100k+
Customers served across UK, US & EU
My stack
The Story

I don't advise.
I operate.

What I work with every day
  • Shopify Plus — theme dev, Liquid, multi-store
  • Klaviyo — flows, campaigns, attribution
  • Meta Ads — creative direction & management
  • GA4, Polar Analytics, performance reporting
  • AI-powered tools & workflow automation
  • Conversion rate optimisation
  • SEO — on-page, content, GSC analysis
Analytics
"Results you can see in the numbers, every single week."
Services

Retainers & builds.
You choose the fit.

01
Starter Retainer
Weekly reporting, email marketing and Shopify support. Right for brands who need reliable digital oversight without full-time scope.
From £500 / month
  • Weekly Klaviyo report
  • Monthly analytics summary
  • 1 email campaign / month
  • Basic Shopify fixes
  • Async support
02
Growth Retainer
The full operator package. AI-powered weekly trading reports, Klaviyo flow builds, theme development and a monthly strategy call.
From £1,000 / month
  • Automated AI weekly report
  • Klaviyo flow audit + builds
  • 2 email campaigns / month
  • Shopify theme dev (4hrs)
  • Monthly strategy call
03
Scale Retainer
Full-stack digital management including paid media, Meta ad creative direction, Shopify development and weekly strategy sessions.
From £1,500 / month
  • Everything in Growth
  • Paid media management
  • Meta ad creative direction
  • Shopify dev (8hrs/month)
  • Weekly strategy call
Not looking for a retainer?

One-time website builds

Need a new Shopify store, a brand site, or a landing page built properly? I take on a small number of fixed-scope projects — designed, built and handed over with clean code and a CMS you can actually use yourself.

Shopify Store Build
From £1,500
  • Theme setup & customisation
  • Product & collection structure
  • Klaviyo integration
  • Mobile-optimised
  • 2 rounds of revisions
Brand Website
From £1,200
  • Up to 6 pages
  • CMS so you can edit content
  • Contact form included
  • SEO foundations built in
  • 2 rounds of revisions
Landing Page
From £600
  • Single conversion-focused page
  • Lead capture or product focus
  • Fast turnaround (5–7 days)
  • Analytics setup included
  • 1 round of revisions
Process

Simple by design.

01
Discovery call
A no-obligation 30-minute call to understand your brand, your stack, and where you're losing momentum. I'll tell you honestly if I can help.
02
Audit & proposal
I'll review your Shopify setup, Klaviyo account and analytics, then send a focused proposal with the scope and pricing that makes sense for your stage.
03
Onboarding
Access, briefing and a clear first-week plan. No long ramp-up — I work fast because I've done this before and know exactly where to start.
04
Weekly rhythm
Async updates, a weekly report and a monthly call. You stay in the loop without it eating your calendar. I operate — you make decisions.
Work

What this looks
like in practice.

Email Marketing — Klaviyo
Building a £176k/month email channel from scratch
Designed and built the full Klaviyo infrastructure for a Shopify Plus DTC brand — flows, segmentation, campaigns and attribution reporting. Email became the brand's single largest revenue channel, consistently delivering 20–22% of monthly net sales.
£176k
Monthly email revenue
22%
Of net sales attributed
Reporting — AI Automation
Automated weekly trading report, delivered every Monday
Built a fully automated weekly trading report using the Anthropic API with live data from Shopify, Klaviyo and GA4. Blended ROAS, channel breakdown and AI-generated strategic commentary — delivered to the inbox every Monday, zero manual effort.
0hrs
Manual work per report
6+
Data sources integrated
Shopify Development — Multi-store
Shopify Plus across three international markets
Managed and developed across UK, US and EU Shopify stores — including Liquid theme development, localisation, multi-currency setup, pre-order functionality and a custom fitment gallery built on Supabase and deployed via Vercel.
3
International storefronts
4
Languages localised
Strategy
"No handoffs. No junior team. Just the person who actually does the work."
Page Digital — The Difference
FAQ

Things people
usually ask.

Is it really just you? +
Yes — entirely. That's the point. You get one experienced operator who knows your business, not a rotating cast of account managers. I take on a small number of clients deliberately so I can give each one proper attention.
What size of brand do you work with? +
The sweet spot is Shopify brands doing £200k–£2M in annual revenue, selling physical products DTC. Past the early scrappy stage but not yet at the point where a full in-house team makes sense.
Do you work with brands outside the UK? +
Yes. I work asynchronously by default, so geography isn't a barrier. I have direct experience with UK, US and EU market operations and the practical differences between them.
How many clients do you take on? +
I limit myself to 3 retainer clients at any one time. This isn't a scaling agency — it's a deliberate choice to stay close to the work and make sure every client genuinely benefits.
What's the minimum commitment? +
Three months. It takes a few weeks to get fully up to speed with your brand, stack and goals — a shorter engagement doesn't give either of us the chance to see real results.
Can I start with a one-off project? +
Occasionally, if the project is well-scoped and a good fit. The best way to find out is to have a discovery call — I'll be straight with you about whether it makes sense.
Get In Touch

Ready to talk?
Let's see if it's a fit.

Fill in the form and I'll get back to you within one business day. A 30-minute discovery call is always the first step — no obligation, no pitch deck.

Response time
Within 1 business day
Availability
2 spots remaining
First step
30-min discovery call
✓
Message received.
Thanks for reaching out. I'll get back to you within one business day.